Sprite Commercial

At first glance I would say that I enjoyed this commercial. Who couldn't relate?

It's a hot summer day, hanging with friends and the basketball court and then they drink a sprite.

The sprite is so refreshing, the feeling is equivalent to jumping in the pool.

But in actuality is Sprite THAT refreshing? After working out, or playing basketball,

does someone really want to grab a Sprite or a bottle of water. Nothing about Sprite calls

my name on a hot day. I believe they are hoping that the consumer will get caught up in

the "feeling" of jumping in a pool when you are hot, or

playing with friends at the pool, to get away from the actual taste of Sprite.

The target group for this commercial is about high school/ college age people,

because we are the images shown in the commercial. That and we also have

the disposable income to purchase these products more often.

This age group is more likely to be at a basketball court, with friends, on a hot summer

day.

Also the camera is very low to ground, and very up close and personal on most scences.

Almost like we are either sitting beside them, or can feel their

dehydration right along with them. On one part, you can see the sweat dripping

from one guys nose, and you can tell how hot they actually are. It's ironic

how they want you to feel the refreshing feeling from water, but they are not

actually drinking water.