This commercial is obviously very cute, but I am not sure how I feel about it. The commercial opens
up with a middle/ upper class African American family sitting down to eat dinner. Then this very light
skinned child comes in, dressed in old school hip hop clothing with a big boom box on his shoulder
and his family looks at him in awe. They have no idea what has gotten in to him, but hop hop is surely the
hip thing to do!
I get the idea that its saying your family wont understand you if you like hip hop but, you are still cool,
and they will eventually come around in the end (like the father does, towards the end of the commercial).
This ad is clearly made to sell Happy Meals, but the camera stays on the apples the entire time. Almost like he is having
the time of his life, eating Apples, all while staying on beat with the Cha Cha slide. They also make sure to keep the camera
on the Milk as well, making sure to open up their consumer market to Healthy eating parents. They are hoping to sell the
image that McDonald's is actually not that bad and they have healthy options as well. So not only are parents being targeted but
kids will fall in love with the music and the little boy. Hip Hop is the new thing and it sells products like hot cakes, especially to
young people.
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