Monday, February 22, 2010

Band Aid Commercial


This has to be THE cutest commercial ever right??
So for this commercial, cuteness plays
a major part in marketing this video.
They pick the cutest two little kids, both with some
pronunciation issues and have them
singing this catchy jingle, is a sure fire way
to get something sold. It will not only catch the kids,
because they will be signing along
with these two adorable kids, but it will
catch adults with the AWWW factor.
I mean Band-Aids, I assume are the leading
brand in bandage sells, because I can't even
think of another brand off the top
of my head......ACE Bandages maybe?
So with this product, not only are you getting a
trusted band aid but ALSO it has antibiotics included
to help your children heal? What a
plus right? No extra peroxide or neosporin needed.
If it heals little kids, who scrape, and
cut themselves on a daily, I am sure it will help
my little paper cut at work.

The little boy in the commercial is all over the place,
in the tree, doing flips in the
background, falling over, scrapping his knee, simply
playing into the "typical" little boy
stereotype and you selling the idea that you will
need lots of "trusted" band aids for your
boys.

The song is so quick and catchy, that anyone can
have it in the head after the first or
second time hearing it and In between the song, the
lady explains its EFFECTIVE,
CONVENIENT, and TRUSTED, the three things
we need in this fast
paced day to day life of ours, and we are sold.

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